2. I don’t sense that magazine readers are dying to swap subscriptions very often. Part of the appeal of receiving a magazine is knowing your way around its format, its style, its idioms.

That’s exactly what I thought when I heard about this. And it seems to ring true with the “relationship” meme.

he does go on:

Of course I may be totally wrong about that; I order new magazine subscriptions all the time and inevitably hate them after four issues.

But that of course can be handled with an easy cancel & switch policy…