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Ooh, this is a good one. Note particularly the first part of the sentence: “And while I can’t say I’ve often had the urge to switch out subscriptions once I’ve settled on my favorites … given the chance, I just might (I’m looking at you, Esquire).”
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No long tail on this dog: “…The results won’t be nearly as deep as Netflix, which… has a library of more than 100,000 titles and a veritable arms race … to build better algorithms. Maghound is starting out with just less than 300 magazines… .”
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“…Netflix was able to gain their dominance… by being the largest online advertiser for years in a row, they essiantially “bought” market share and customers. I don’t believe Maghound has the funding Netflix had…” It’s Time Inc. Not enough fund
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“Interestingly, the auditing bodies will be viewing these as single-sale copies.” I do think that’s one of the more interesting wrinkles in the whole model — it’s not technically a subscription, from an Audit Bureau standpoint.
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