Archive for April, 2008

links for 2008-04-27

Sunday, April 27th, 2008

My staff is the best

Thursday, April 24th, 2008

My staff is the best

Originally uploaded by Kate O’

Edited to add: Oops. Must have misformatted my email to flickr-blog this photo, because I had notes with it and they didn’t make it. Oh well. What I was saying was that this was on my monitor when I came back to my desk after a particularly difficult day.

links for 2008-04-18

Friday, April 18th, 2008

Tree-friendly reads for Earth Day

Thursday, April 17th, 2008

We’ve just launched a promotion on that spotlights titles printed on recycled or sustainably harvested paper. Earth Day wasn’t originally on our seasonal marketing calendar (silly oversight) so we pulled this together on very short notice, and I’m proud of us for making the effort.

Not to brag, but…

Monday, April 14th, 2008

After reading Mike and Jon’s laments about being “off the grid,” I did a little ego-surfing on Google Maps street view, and, hey whaddya know, we’re on it. They must have driven by before our transom and sidelights went in on our doorway, so it looks a little unfinished, but we’re there!


So, um, yeah. That was really important to determine. And now back to work.

Emo! Emo! Emo!

Sunday, April 13th, 2008

I can hardly believe it, but I saw Emo Philips live last night.

No way. Way.
No way! Way!

And yeah, so obviously, here’s where I reveal myself as the nerd fangirl I grew up as. ‘Cause I mean, seriously, how many other teenaged girls did you know who were into twisted absurdist silliness? I bet they, like me, were all mathletes too. Right? Yeah. I rest my case.

It’s true, though, and if I may reflect for a moment: my friend Walter introduced me to Emo Philips’ “E=MO2” album when we were in grade school, I think, and Emo’s material became a staple of our mutual friends’ vocabulary for years to come. I cannot overemphasize how both formative and refreshing that material was for me, since I had had no other exposure to such offbeat humor, and I loved it.

Twenty-some years later, I finally got to see him perform live at Zanies Comedy Showplace here in Nashville, and it was indeed worth waiting for. The man is a freakin’ comedy genius. His character is so well developed and his material so carefully written that you eventually just start taking his bizarre affectations in stride — in other words, his writing is so good that if he didn’t act like a mental case on stage, his comedy might seem too polished to be funny. (Which is probably why most of the people I’ve met later in life who’ve found out I was an Emo Philips fan have reacted with surprise — their only familiarity with him were quotes they’d read online, and although the jokes hold up, they’re just not the same without that spastic, tortured delivery.) Taken as a package, though, his work is pure gold.

Anyway, back to my being a fangirl: we hung around after the show to buy CDs and get Emo’s autograph, and — why not? — take a picture, too. So check it:

Emo, me, and Karsten


We’re in the money!

Thursday, April 10th, 2008

CNN Money, that is.

Omniture put out a press release about some of the success has had using their Test & Target (formerly Offermatica) tool, and it got picked up on CNN Money’s Marketwire.

And look!

“When specifying our testing and optimization goals, we wanted to deliver more personalized content to different types of people who visit our site. We just needed an easy way to do it,” said Kate O’Neill, director of customer experience at “With Omniture we have one platform used by marketers for both testing and targeted content.”


“Everything you think you know and every intuition you have as an online marketer can immediately be tested so you can determine if your marketing is working or not,” said O’Neill. “Omniture Test&Target has brought reliability to our marketing campaigns.”



Also picked up in techrockies:
Omniture Signs

AND in the Huffington Post, complete with a really cheeky video “explaining” what Omniture does.:
Omniture Works Its Mojo For (Luckily, redirects to Whew!)

Lessons from our cruise vacation

Monday, April 7th, 2008
  • Next time you think you’re signing up for a veg*n cruise, check to make sure you’re not in fact signing up for one on holistic health and macrobiotics with just a hint of patience for veg*ns.
  • However, if you do find yourself on a holistic/macrobiotic/veg*n cruise, you will eat far, far better than you initially fear.
  • Eating gourmet five-course macrobiotic/veg*n cuisine for three meals each day will make you feel healthy and light and pure, but will still probably add the Cruise Ship 10 to your bottom line.
  • Having the opportunity to hear doctors and macrobiotics experts and yogis and monks speak on all aspects of physical, emotional, and spiritual health is amazing; being at sea while having that opportunity means missing a lot of classes in favor of hanging over the side railing on the pool deck watching flying fish in the ocean.
  • SPF 70 sunblock only blocks the sun when it’s actually applied to the skin, not just sitting in the bottle in the cabin while you’re on the pool deck watching flying fish in the ocean over the side railing.
  • I burn easily. And then I do not tan; I beige. I am, therefore, sunbeiged.