I’ve never been the “play it cool” type anyway
I’m not even going to pretend for a second that I don’t think this is super-cool:
“We found that the page with highest rate of entering and then exiting quickly was our homepage,” says Kate O’Neill, director of customer experience and product development, Magazines.com. “And it was happening at such an alarming rate. We needed to find a way to engage people, so we started experimenting.”
[...]
Magazines.com will continue to test to see how they can personalize and cater to these segments in the future. “In the coming months, we will take yet a closer look at segmentation. We want to be able to give our customers different channels to explore and offer them what they might be looking for in real time. It’s all about customizing the user experience,” says O’Neill.
And I’ve been asked to speak at the Circulation Management conference in Chicago in June.
No lie, this is fun stuff.
5 Responses to “I’ve never been the “play it cool” type anyway”
Posted: Feb 20th, 2008 at 5:36 pm
Hey! I know that chick!!!!
Woot, that’s cool, Kate!
Posted: Feb 20th, 2008 at 6:20 pm
I think this is fantastic. Way to go!
Posted: Feb 20th, 2008 at 10:42 pm
Awesome! Good for you!
Posted: Feb 21st, 2008 at 9:37 am
Will she still remember us little people when she’s a rock star?
Posted: Feb 22nd, 2008 at 11:00 am
Remember who? Sorry, do I know you?