Amazon site redesign
My boss and my coworker stumbled across an Amazon redesign today. Not wanting to be left out, I kept deleting cookies and reloading until I got into their test.
You can read about the changes here.
So far, I think it’s pretty slick. They have an amazing complex information architecture and they managed to simplify it about as well as I can imagine doing. The horizontal features scale up and down pretty well. My only complaint is with the drop-down navigation that relies on hovering over an arrow instead of hovering over the whole nav item — it’s unnecessarily taxing to mouse over such a small target.
Otherwise, I really, really like it. I hope they get the feedback they need quickly so they can roll this out. Nice work, Amazon!
9 Responses to “Amazon site redesign”
Posted: Sep 7th, 2007 at 6:37 pm
Cool! Is this for the entire amazon world, or just for the U.S. one (i.e., amazon.com)?
-J
Posted: Sep 7th, 2007 at 10:02 pm
The top drop downs trigger on the arrow but stay open if you hover over the words too, so it’s not too bad.
I’ve never liked the side-style menus though, as I find myself moving the mouse to the menu and invariably hit the option above or below before I make it.
Posted: Sep 8th, 2007 at 10:56 am
Absolutely no idea. Wanna try deleting cookies and reloading a few times to see if you get a redesigned version?
Posted: Sep 9th, 2007 at 3:34 pm
[...] When some people redesign their websites it is scary and troubling to me. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
Posted: Sep 11th, 2007 at 12:41 pm
[...] The Bee Hive: “So far, I think it’s pretty slick. They have an amazing complex information architecture and they managed to simplify it about as well as I can imagine doing. The horizontal features scale up and down pretty well. My only complaint is with the drop-down navigation that relies on hovering over an arrow instead of hovering over the whole nav item — it’s unnecessarily taxing to mouse over such a small target.” [...]
Posted: Sep 11th, 2007 at 9:12 pm
[...] Amazon redesign post took me all of two minutes to write, yet is getting read by folks from various corners of the [...]
Posted: Sep 11th, 2007 at 9:33 pm
Unless they have an alternative text-based navigation system that will work with the tab key, it appears no one at Amazon is even *thinking* of accessibility.
Hover-over-graphics havigation tools don’t work work for blind people using screen-readers, or for many of the assistive devices used by people with mobility disorders.
Posted: Mar 17th, 2008 at 4:50 pm
One massive failing is that there no longer appears to be any sort by price/popularity/date option.
It also now only shows 3 pages of results and no longer even indicates how many items are available.
So totally screwed up.
Posted: Oct 26th, 2008 at 7:34 am
[...] also: Amazon site redesign Amazon email mishap - “please fill in” Amazon cart “saved for later” items gone? [...]