Comments on: Question for women and other travelers http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/ Honey Bowtie Music blog: where sticky songs meet (occasionally) overdressed ideas. Sweet. Fri, 09 Jan 2009 23:34:34 +0000 http://wordpress.org/?v=2.6.2 By: carrie_apple http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1700 carrie_apple Sat, 14 Apr 2007 16:52:36 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1700 Totally agree. They needed to spend more money on what asthetically appeals to women. The website looks like shit and doesn't appeal to me more than a regular travel website. Trying to target a market, they didn't even bother to use the stereotypical pinks. The fluff? Blue and red, primary brazen tones. Terrible layout. Totally agree.
They needed to spend more money on what asthetically appeals to women. The website looks like shit and doesn’t appeal to me more than a regular travel website. Trying to target a market, they didn’t even bother to use the stereotypical pinks. The fluff? Blue and red, primary brazen tones. Terrible layout.

]]> By: theycallmecoma http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1699 theycallmecoma Tue, 10 Apr 2007 23:11:21 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1699 I think it's extremely patronizing because it just looks like a ploy. I'm with you on this one. I think it’s extremely patronizing because it just looks like a ploy.
I’m with you on this one.

]]> By: anonymous http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1698 anonymous Tue, 10 Apr 2007 18:52:28 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1698 That reeks of an ultra-safe, bureaucratic, politically correct corporate communications department project you would expect at a company that size. The whole thing looks like it had to get signed-off on by 20 people. The most telling sign is the meaningless, non-offensive stock photos, especially the picture in the middle, with the asian woman, the light-skinned black woman and the white woman, toasting with wine glasses that are obviously filled with water. Don't want to alienate the drinkers or the non-drinkers. I don't know if it offensive to women, but as a marketing guy, I find it horrific. Jim (Nashville Knucklehead) That reeks of an ultra-safe, bureaucratic, politically correct corporate communications department project you would expect at a company that size. The whole thing looks like it had to get signed-off on by 20 people. The most telling sign is the meaningless, non-offensive stock photos, especially the picture in the middle, with the asian woman, the light-skinned black woman and the white woman, toasting with wine glasses that are obviously filled with water. Don’t want to alienate the drinkers or the non-drinkers.

I don’t know if it offensive to women, but as a marketing guy, I find it horrific.

Jim (Nashville Knucklehead)

]]> By: starstraf http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1697 starstraf Tue, 10 Apr 2007 14:56:27 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1697 I think that when I was doing business travel 20 years ago such a sight might be useful - often I was the only woman in the business lounge and such - but that just isnt' the case anymore. I think that when I was doing business travel 20 years ago such a sight might be useful - often I was the only woman in the business lounge and such - but that just isnt’ the case anymore.

]]> By: starstraf http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1696 starstraf Tue, 10 Apr 2007 14:55:20 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1696 You might find my friends business <a href="http://www.clothdaddy.com/" rel="nofollow">Cloth Daddy</a> a refreshing change You might find my friends business Cloth Daddy a refreshing change

]]> By: cassidyrose http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1695 cassidyrose Tue, 10 Apr 2007 09:06:12 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1695 I generally hate crap like that. As for the family stuff, I am finding that most all "family" or "parent" stuff is marketed directly to women/moms. I generally hate crap like that.

As for the family stuff, I am finding that most all “family” or “parent” stuff is marketed directly to women/moms.

]]> By: vivalalesley http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1694 vivalalesley Tue, 10 Apr 2007 02:17:41 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1694 I had trouble loading the whole page for some reason, but it was rather overt. I wonder what kind of research they found that indicated this would be a good idea. That said, we in the hospitality business have long known that women are the decision makers for their families (and it's not just for travel). You know, "if mama ain't happy, ain't nobody happy." There's a lot of data that indicates this. It's why when I worked at the casino, we made sure that we had lots of games and promotions aimed at women to draw them in because their husbands would follow. And it's why all the marketing I've been doing in the vacation rental business for the last four years has been aimed at women. But not so much that we have specific websites for women. It's a lot more subtle. We use imagery and copy that women respond to. And if men like it, well that's good, too. At least, I certainly hope that we're not patronizing. I try not to use too many photos of babies. Ahem. I had trouble loading the whole page for some reason, but it was rather overt. I wonder what kind of research they found that indicated this would be a good idea.

That said, we in the hospitality business have long known that women are the decision makers for their families (and it’s not just for travel). You know, “if mama ain’t happy, ain’t nobody happy.” There’s a lot of data that indicates this. It’s why when I worked at the casino, we made sure that we had lots of games and promotions aimed at women to draw them in because their husbands would follow. And it’s why all the marketing I’ve been doing in the vacation rental business for the last four years has been aimed at women. But not so much that we have specific websites for women. It’s a lot more subtle. We use imagery and copy that women respond to. And if men like it, well that’s good, too.

At least, I certainly hope that we’re not patronizing. I try not to use too many photos of babies. Ahem.

]]> By: cjsmith http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1693 cjsmith Tue, 10 Apr 2007 01:48:51 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1693 I totally get that there are safety implications, but I too saw nothing truly female-specific -- except all the verbiage -- when I looked at that link. At least the page isn't pink. I tend to dislike being targeted by marketing specifically because I'm a woman. The only thing worse is when somebody makes a product that is substantially inferior to the general one and markets THAT to me because I'm a woman. I totally get that there are safety implications, but I too saw nothing truly female-specific — except all the verbiage — when I looked at that link.

At least the page isn’t pink.

I tend to dislike being targeted by marketing specifically because I’m a woman. The only thing worse is when somebody makes a product that is substantially inferior to the general one and markets THAT to me because I’m a woman.

]]> By: klwalton http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1692 klwalton Tue, 10 Apr 2007 01:43:08 +0000 http://www.honeybowtie.com/blog/2007/04/09/question-for-women-and-other-travelers/#comment-1692 It's not just you. It’s not just you.

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